In response to the NCAA Board of Governor's vote to allow athletes to profit from their name, image and likeness (NIL), Pitt football announced Tuesday a partnership with marketing consultant and best-selling author Jeremy Darlow. Pitt's football players will have access to Darlow's online course, The DARLOW Rules, which is dedicated to helping student-athletes develop their personal brands. Members of the football team can speak directly to Darlow, who also has partnered with West Virginia, Michigan, N otre Dame, Texas A&M and UCLA, NFL stars Aaron Rodgers and Von Miller, soccer's Lionel Messi, auto racing's Dale Earnhardt Jr. and rappers Kanye West and Snoop Dogg.That's in addition to Pitt's current Cathy and John Pelusi Family Life Skills Prog ram, which uses career counseling to help prepare athletes for several post-graduate initiatives, including graduate school and community service. "At Pitt, the young men in our program are far more than just football players," coach Pat Narduzzi said in a statement. "They are students, leaders, citizens and future professionals who will make their mark on the world in many different ways. "We want to equip our student-athletes with skills and knowledge that will serve them for the rest of their lives. Jeremy shares our commitment to developing the total person, and I know our team is going to benefit greatly from his outstanding workshops and experiences." - Pittsburgh Tribune-Review
(DS#13 SS) rJr/2021 SS *Paris Ford, Pittsburgh
News Source: Pittsburgh Tribune-Review
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