When state laws and the NCAA made it legal last year for college athletes to profit off their name, image and likeness, a University of Miami supporter fired one of the first attention-getting shots. Dan Lambert offered $500 a month to any Hurricanes sch olarship football player in exchange for promoting the American Top Team mixed martial arts academy he founded, an annual outlay of more than $500,000 if everyone opted in. Now Texas Tech football players can sign up to make four times that amount. | | |