*C.J. Stroud, Ohio State Football News: Draft Scout Player News

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06/04/22 - QB *C.J. Stroud, rSo/2023, Ohio State

Ohio State is expanding its name, image and likeness offerings. The athletic department announced Thursday that it has launched a program aimed at providing opportunities for athletes to serve as brand ambassadors for companies around Columbus. Carey Hoyt, a senior associate athletic director who oversees NIL administration, said the corporate ambassador program was modeled after an initiative that arranges internships for athletes through partnerships with about 60 local businesses. Responsibilities for participating athletes would include promotional work on behalf of a company such as posting on social media or making public appearances.

Though Ohio State is facilitating the deals, Hoyt said it will not be involved in setting any finer details of the agreements. "The key to it is the companies are going to negotiate with student-athletes their value," Hoyt said. "We're not saying to a company like, "Hey, this student-athlete is worth $10,000 a tweet." Nothing like that. We're really just matching the companies with the student-athletes that could be a fit and letting them determine the details of the contract." Hoyt's hope is to bring in around 20 partner companies within the first year of the program. "I would consider that a success," she said. The athletic department has taken an increasingly active role this year in facilitating NIL arrangements. - Columbus Dispatch

rSo/2023