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  Speaking to about 100 members of the Columbus business community on Thursday morning, Ohio State football coach Ryan Day put a Name, Image and Likeness price tag on what he believes it will take to keep the Ohio State football roster together. That rate? $13 million. To some schools engaged in NIL payments at the highest level right now, that number might sound small and quaint.

To many other schools in the Big Ten, it may sound gigantic and impossible. As usual, it's a number that puts Ohio State in the thick of the latest changes to college sports, as the Buckeyes always say they seek to straddle the line of keeping up without going too far. And while it might be tempting to look at $13 million for an 85-man scholarship football team as $150,000 per player, I think the better calculation is something closer to $500,000 each for the 26 guys you can't live without. - Cleveland Plain Dealer

rSo/2025 QB C.J. StroudOhio State
News Source: Cleveland Plain Dealer

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