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  Southern California quarterback Caleb Williams delivered USC its first Heisman Trophy winner since Reggie Bush in 2005 this season. But unlike the legendary Trojans running back, Williams is able to capitalize on the win in the NIL space. And even though he was not preparing for the College Football Playoff finals earlier this week, he was able to strike a partnership for the event. He spent part of his weekend at College Football Playoff fan central as part of a partnership with AT&T. Set up at the brand's "Fan Bowl," Williams signed autographs and took pictures with fans. And he appeared at AT&T's 5G Radio Show at the Allstate Championship Tailgate at SoFi Stadium on Monday. Since making the move to the West Coast last February, he has pieced together one of the strongest NIL resumes of any player in the country. The USC quarterback currently holds a $3.2 million On3 NIL Valuation. - On3.com

Jr/2024 QB Caleb WilliamsSouthern California
News Source: On3.com



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