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  The University of Kansas athletic department has joined forces with Altius Sports Partners for its name, image and likeness initiatives, KU Athletic Director Travis Goff announced Monday. The partnership, which is centered around Altius as a consultant for best practices in the NIL space, was announced by Altius late last week. It does not replace KU's deal with Sixth Man Strategies, rather opens a door for Altius to work with Sixth Man Strategies, and others, to provide NIL opportunities for KU's student-athletes. Sixth Man Strategies - and, later, 12th Man Strategies for KU football - has been handling KU's men's basketball NIL opportunities since the NCAA first began allowing athletes to profit on NIL last July.

According to the Altius release, "the partnership is designed to maintain (KU's) position on the cutting edge in the changing collegiate environment. The Altius Sports team will provide coaches and staff with educational workshops and resources targeting areas such as group licensing, managing external partnerships, and recruiting. Altius Sports will also assist in identifying and advising on strategies to support and empower the program's student-athletes across varsity sports." During Monday's quarterly meeting of the Kansas Athletic, Inc., board of directors, Goff said he was "alarmed" by what had taken place with NIL on a national scale during the past six months. But he added that he remained proud of the way KU approached the changing landscape and said he thought it would be critical for KU's athletic department to continue to evolve in the space. - Topeka Capital Journal

(DS#4 SS) rJr/2024 SS Kenny Logan Jr.Kansas
News Source: Topeka Capital Journal



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