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  05/17/22 - SS James WilliamsJr/2024, Miami

  University of Miami standout safety James Williams is laser focused about being "great.'' He also loves his threads. Williams, the 6-5, 218-pound former nationally heralded five-star recruit out of Plantation American Heritage, has entered the world of Name, Image and Likeness. Represented by marketing agent Eric Dounn of LAA Sports & Entertainment, Williams has signed a two-year merchandise and memorabilia deal to be the "lead ambassador" of CanesWear in Davie.

He is starting his own clothing line that will be promoted and branded as #BeGreat - Williams' well-known slogan on social media. "I'm very excited about it," Williams, who grew up in Opa-locka, told the Miami Herald on Sunday. "I like whatever I wear to stand out - and mean something. For me it will represent the people in this community and hopefully aspire the kids in South Florida to be great." Williams, his marketing agent Eric Dounn of LAA Sports & Entertainment and CanesWear founder Brett Gittelman said the two-year deal with CanesWear is worth "at least $30,000." It will include store appearances, autograph signings, promotional videos and anything else he can do to promote Gittelman and double-UM grad co-owner Ken Graff's business. - Miami Herald


Jr/2024 SS James WilliamsMiami
News Source: Miami Herald



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