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  Alabama wide receiver Traeshon Holden became the first Tide football player to announce a marketing deal early Thursday morning, shortly after state and NCAA rules were loosened to allow college athletes to be paid for endorsements. Holden, a sophomore, posted a message to Instagram shortly after midnight saying he was partnering with Yoke gaming, an app that allows people to play video games with athletes. Former Notre Dame tight end Nic Weishar co-founded the company. Holden, who did not record any stats as a freshman last season, also announced a deal with a graphic designer on Instagram who edits photos for athletes and recruits. Teammate Agiye Hall, a freshman wide receiver, joined him later Thursday. Hall also announced he is being represented by Playmaker Talent for his business deals, which is allowed under new rules as long as the agency does not begin negotiating future professional contracts. The NFL Players Association reminded its certified agents of that stipulation in a memo Thursday. - Birmingham News

rSr/2025 WR Traeshon HoldenOregon
News Source: Birmingham News



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