From Prep to Pro!, EST 2001


  Draft Scout by Conference









  The University of Cincinnati is trying to be a major player in the name, image and likeness space. Cincinnati is one of six universities that are partnering with Altius Sports Partners, a name, image and likeness licensing advisory firm that will place what UC and the firm are calling a "general manager" on campus to help generate NIL opportunities for student-athletes, UC announced Monday. UC AD John Cunningham has a plan to compete against big-money schools. Will it work? The Altius representative will work with UC's Impact program to create a name, image and likeness vertical that will support athletes for all 18 sports in collaboration with UC Director of Name, Image and Likeness John Peterson. UC hired Peterson, a former Ohio State tight end and longtime assistant coach, to spearhead efforts and opportunities for Cincinnati's football players. "I'm thrilled to join the University of Cincinnati," Peterson said. "College athletics is going through a generational change. UC is building the foundation to support and educate the current and future Bearcats."

Peterson will lead name, image and likeness programming and serve as football's liaison and coordinator for NIL activities. Both Cincinnati head coach Luke Fickell and Peterson were members of the Ohio State coaching staff from 2004-11. Altius advises 30 schools, including nearly half of the Power Five. The firm started introducing its general manager program earlier this summer and will launch it with Cincinnati, Louisiana State, Northwestern, Oklahoma State, South Carolina and Virginia. Each of the six schools is expected to open the football season with an Altius general manager to serve as a name, image and likeness ambassador on campus while also using Altius's reach to connect athletes with brands and facilitate deals. - Cincinnati Enquirer


rSr/2023 CB Arquon BushCincinnati
News Source: Cincinnati Enquirer



 Draft Scout College Football Player News






 BACK TO TOP

 Draft Scout Weekly



** Buy Draft Scout Data Direct **

(20+ Years of Scouting List Excel Spreadsheets, Everything Online PLUS)

 Draft Scout Archives


** 2010-2022 Draft Scout Archives **

(Yearly Player Data Exports, Testing Numbers & More)

 Support Draft Scout

The Database Engine for NFLDraftScout.com, Draft Scout is being repurposed...Support the Future Development of ScoutNation.com...

 

 Draft Scout Future

100% Dedicated and Never Done
80% Innovated
45% Hidden
35% Built

Synergization