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  07/28/22 - QB *Bryce YoungJr/2023, Alabama

  A new retail store is coming to Bryant-Denny Stadium as part of an expanded partnership the University of Alabama announced Monday with sports retailer Fanatics. Located in the marketplace below the south end zone seats and expected to open during the 2022 football season, the store is part of the next step in the NIL strategy. Called The Authentic, the retail outlet will have an area set aside for current athletes to conduct autograph signings and meet and greets and "conduct social media marketing to support sales of their NIL merchandise," the UA news release reads. "Fanatics will work with OneTeam Partners in securing group licensing rights for activation for NIL rights on merchandise, in addition to separate marketing and autographs partnerships," according to the UA news release. The OneTeam partnership allows athletes the ability to share in the revenue when fans buy the jersey featuring their name and number. - Birmingham News

Jr/2023 QB *Bryce YoungAlabama
News Source: Birmingham News

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