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  Ohio State's number is $13 million. That's how much coach Ryan Day thinks Buckeye boosters need to raise annually for name, image and likeness to keep his roster in tact, according to a June Cleveland.com report. "I don't have that big of a number in mind," said Brad Heinrichs, the CEO of Iowa's Swarm Collective at a Tuesday news conference in University Heights. But still, the number at Iowa will probably have plenty of zeros at the end of it. "We're going to need several million dollars to help us go where we want to go," Heinrichs said. "Whether that's 5, 10, I'm not sure, but we've got a ways to go."

At the same time, Heinrichs said he'll likely have a "better idea" of what's possible in 30 days. The Swarm Collective -- where any interested athletes in football, men's basketball and women's basketball can profit from fans while supporting nonprofits -- is in its infancy after officially launching on Tuesday. The "several million dollars" number for NIL revenue may have some sticker shock, but it'd be a fraction of what Iowa Athletics receives annually in donations. - The Gazette


(DS#3 DE) rSo/2023 DE *Lukas Van NessIowa
News Source: The Gazette


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