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07/21/22 - CB Denzel Burke, Sr/2025, Ohio State

American Eagle wants to use Denzel Burke to sell you skinny jeans and flannel shirts, and Ohio State football's foray into name, image and likeness may have reached an inflection point. Burke is one of 41 current or former Buckeyes represented by NIL Management. The agency traded 185 emails over the span of a few months, according to founder Zach Beebe, to facilitate endorsement deals with American Eagle, Designer Shoe Warehouse and Value City Furniture. The Foundation, one of two prominent OSU booster collectives, also helped seal this deal. Burke and three of his teammates will net $550,000 for those ad campaigns. Those teammates - C.J. Stroud, Jaxon Smith-Njigba and TreVeyon Henderson - are OSU's three marquee talents. Glamour positions. A Heisman Trophy finalist. The Rose Bowl-wrecking receiver. Regardless of commercials or Instagram influencer posts, they will be among the faces of college football this season.

So how did Burke - a sophomore-to-be cornerback who came out of Scottsdale, Arizona, as the nation's No. 196 prospect per 247 Sports' composite - end up as part of this headline-making deal? "I'm glad that a big national company such as American Eagle wants to step outside of the box," Beebe said. "Denzel is an amazing athlete. He did get freshman All-American. He didn't have one touchdown scored on him. "Sometimes defense gets the short end of the stick, but it really attests to not only the company but us wanting to throw a bone to our other clients that deserve it. Denzel, we believe, will be one of the top (NFL) draft picks as well and have an amazing season." - Cleveland Plain Dealer

Sr/2025