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  07/08/22 - QB Quinn EwersrJr/2026, Texas

  In 2015, a yearlong power struggle inside the University of Texas administration finally ended and beer started flowing at Royal-Memorial Stadium. Now UT prefers Longhorns fans drink Bud Light. Anheuser-Busch, one of the nation's largest brewers, announced Thursday that it will become the "exclusive domestic and craft beer sponsor" of Texas athletics, the Texas Exes alumni association and the AT&T Red River Showdown game against rival Oklahoma. The university has signed a five-year marketing and advertising agreement with Anheuser-Busch and Austin-based Brown Distributing. Financial terms were not disclosed. UT signed a similar marketing agreement in 2017 with Constellation Brands, the makers of Corona, the nation's top imported beer.

Bud Light will release UT-branded packaging in 16-ounce aluminum bottles and 12-ounce cans in the state of Texas starting Sept. 1. Texas fans attending home games at Royal-Memorial Stadium have become accustomed to being able to purchase a beer, but it wasn't too long ago that serving beer at college events was virtually unheard of. UT athletics just signed a five-year deal with Anheuser-Busch. In a statement, Texas athletic director Chris Del Conte said the school was "grateful for the commitment" from both Anheuser-Busch and Brown Distributing, a company that has supported UT athletics for decades. "They're just a fantastic group of folks who are awesome to work with and will absolutely share our devotion to our great Texas fans everywhere," Del Conte said. "We're so excited to welcome Anheuser-Busch to Longhorn Nation as an official sponsor." - Austin American Statesman


rJr/2026 QB Quinn EwersTexas
News Source: Austin American Statesman



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