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  Ohio State quarterback C.J. Stroud has some new wheels following his latest name, image and likeness deal. Stroud will be driving a pre-owned Bentley Bentayga as part of a partnership with Sarchione Auto Gallery, a dealership in Canton. In exchange for the luxury SUV, which is valued at $150,000, he will promote the auto dealership on social media and make public appearances at its gallery, including one scheduled for Wednesday afternoon. "When you talk to people, whether it's in the community or at the game, our brand awareness is what we're building," said Ryan Burton, the general manager of Sarchione Auto Gallery, "so when you have the best-of-the-best promoting your brand, it only does good things."

The northeast Ohio dealership has previously partnered with players from the Cleveland Browns, but its deal with Stroud marked the first one it had struck with the Buckeyes since endorsement deals with college players became permissible under NCAA rules last summer. Burton said he expected a couple of other Ohio State players to follow Stroud later this year. Athletes First, the agency that represents Stroud in negotiating NIL opportunities, first reached out to Sarchione Auto Gallery to express interest in a potential partnership. - Columbus Dispatch


rSo/2023 QB *C.J. StroudOhio State
News Source: Columbus Dispatch



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