Braelon Allen, Wisconsin Football News: Draft Scout Player News

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06/06/22 - RB Braelon Allen, Jr/2024, Wisconsin

University of Wisconsin athletics donors have joined the name, image and likeness (NIL) arms race by forming a collective. The Varsity Collective, LLC launched Saturday with a website touting itself as the "premier destination for Wisconsin student-athletes to identify business opportunities" and "establishing the right outlet for Wisconsin Badger student-athletes to participate in NIL deals." The collective will allow individuals and businesses to pool money to facilitate NIL deals for UW athletes. Former UW quarterback Brooks Bollinger and UW grad and mega-donor Ted Kellner are quoted in the news release announcing the collective's launch.

The collective is independent from the university, but its website features logos and other UW trademarks. Use of those Images had to be secured through Badger Sports Properties, according to a UW spokesperson. The collective's charitable fund was registered with the state Tuesday and lists Milwaukee law firm Foley and Lardner as its mailing address. College athletes have been able to earn money through NIL since July 1, 2021, when the NCAA adopted an interim policy allowing such sponsorships. Collectives have been making waves over the past six months, claiming to have put together six-and seven-figure packages for athletes in exchange for appearances, social media posts and other activities. There are 68 school-specific collectives operating, according to the Business of College Sports' tracker. - Journal Sentinel

Jr/2024