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  After he was arrested for careless driving and operating a vehicle while under the influence, Kentucky junior running back Chris Rodriguez Jr. has seen a significant decrease in his On3 NIL Valuation. Rodriguez now has an On3 NIL Valuation of $227,000, which is a decrease of $76,000 from previous weeks. Rodriguez, who is projected to be a major piece in the Wildcats' offense, saw a rise in his NIL value throughout the spring. His NIL value climbed from $99,000 to $303,000 buoyed by the news of his return and expected impact in the SEC. Yet, the On3 NIL Valuation algorithm considered Rodriguez's arrest and 8.5% drop in social media followers and engagement in the new valuation released on Tuesday.

The On3 NIL Valuation is an index that looks to set the standard market value for both high school and college-level athletes. The NIL valuation does not act as a tracker of the value of NIL deals an athlete has completed to date. It rather signifies an athlete's value at a certain moment in time. And at this moment, it's clear Rodriguez's value on the NIL market is dropping because of the off-the-field issue. The On3 NIL Valuation is an index that looks to set the standard market value for both high school and college-level athletes. The NIL valuation does not act as a tracker of the value of NIL deals an athlete has completed to date. It rather signifies an athlete's value at a certain moment in time. And at this moment, it's clear Rodriguez's value on the NIL market is dropping because of the off-the-field issue. - On3.com


rSr/2023 RB Chris Rodriguez Jr.Kentucky
News Source: On3.com



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