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  Running back Tyler Crowe has one of the largest social media followings among players on the Boise State football team, and he's cashing in with an endorsement deal. Crowe told local media members on Thursday that he signed an endorsement deal with sports supplement company Bucked Up before the Broncos began fall camp, and he has been promoting the brand on social media. He's the first Boise State player to publicly announce an endorsement deal since the NCAA passed an interim policy in July, allowing players to make money from their name, image and likeness.

Wide receiver Khalil Shakir confirmed at media days that he made some money from an autograph session that was sponsored by The Society LLC in July. Neither Shakir nor Crowe specified how much money they made. Crowe says he hasn't been that active in promoting Bucked Up since fall camp began on Aug. 4, but it's the first big company he signed with and he plans to produce a few more posts for his considerable number of followers as the season progresses. Crowe has almost 48,000 followers on TikTok and more than 5,700 on Instagram. It's safe to say he has a larger audience on social media than just about any of his teammates, but Crowe said quarterback Hank Bachmeier is the Boise State player who has the potential to really rake in some cash in the NIL era. - Idaho Statesman


rSr/2025 FB Tyler CroweBoise State
News Source: Idaho Statesman



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