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  Desmond Ridder, the University of Cincinnati's most well-known current student-athlete, is dipping much more than just his toes into the name, image and likeness pool. The Bearcats' senior quarterback, who is on the watch list for both the 2021 Davey O'Brien National Quarterback Award and the Maxwell Award, has signed an exclusive NFT (non-fungible token) deal with digital collectible company Candy Digital, the company announced Friday. Ridder, who announced earlier this month that he had signed a NIL deal with sports agency Vayner Sports, will be featured in several NFT collectibles that will be available for purchase in September. "Pumped up to be able to expand my name and brand, while also representing the best school in America," said Ridder in a July 13 social media post announcing he was joining Vayner Sports. Ridder is just one of many college student-athletes who have seized financial opportunities since the NCAA Board of Directors suspended the NCAA's antiquated rules prohibiting student-athletes from profiting off of their name, image and likeness. - Cincinnati Enquirer

rSr/2022 QB Desmond RidderCincinnati
News Source: Cincinnati Enquirer



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