Williams' athletic exploits caught people's attention before too long, leading to multiple scholarship offers. Despite growing up about 15 miles from Tuscaloosa, Williams leaned on his relationships with Auburn head coach Gus Malzahn and assistant Kodi Burns and chose the Tigers on Thanksgiving in 2017. From the time he first arrived in Auburn, Williams had done nothing but impressed. His performance to start his junior season drew plenty of praise as he works to become Auburn's first All-American wide receiver since Frank Sanders in 1994. Former teammate Darius Slayton said Williams is the best 50-50 ball receiver around, and quarterback Bo Nix explained he is on track to become truly special. "Seth is a great receiver, and he's taken the next step into becoming a really good receiver. This offseason, we've just practiced and practiced," Nix said. "Seth is always a guy that will go up and make a catch for you. He'll go up and make plays, and he's an explosive guy. He can go up and get it."Williams has wowed consistently at Auburn, something he's done since years ago with the Stampede. Those who knew him then are far from surprised about his success at Auburn, and they are eagerly anticipating even more from Cottondale's favorite son. "Us as coaches, we would just say, 'You've got to ride with this guy.' You've got to figure that that guy is just bound for greatness," Peck-Love said. "What he's doing now just exemplifies what we thought. He's just a great guy. We knew he was bound to be great at whatever avenue he chose because he's just that type of guy." - Opelika-Auburn News