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  06/24/20 - SS Ben DeLucarSr/2021, Charlotte

  The Charlotte 49ers, UNC Charlotte's Division I intercollegiate athletics program, unveiled a new brand identity in the first update to the Charlotte 49ers athletic mark since 2000. "The new identity captures the energy that will drive our programs to championship-level success," said 49ers Director of Athletics Mike Hill. "It's an exciting time for Charlotte athletics. We enjoyed our first football bowl game last season, set a record for home wins in men's basketball, won league titles in men's and women's track and field, advanced to the NCAA Men's Soccer Tournament second round, and saw multiple teams continue their dramatic competitive ascent."

The centerpiece of the new look is a distinctive mark called the "All-In C." An evolution from the current Charlotte athletics logo, it places the classic 49ers' gold-mining pick inside a collegiate-inspired "C" with beveled corners, an aggressive stance and a 9-degree forward tilt that illustrates the brand's positive energy and forward momentum. "It looks incredible," said Head Football Coach Will Healy. "It will look great on the side of a helmet. It will look great in the middle of a basketball court and on jerseys. When you have a cool logo to go along with Nike on the other side, it's going to help us in recruiting. It's going to help our player experience here, where they feel really good about where they are playing." - Charlotte Observer


rSr/2021 SS Ben DeLucaCharlotte
News Source: Charlotte Observer



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