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  After crunching the numbers, Blake Lawrence is certain that Ohio State quarterback Justin Fields could become a rich man before he becomes a richer man in the NFL. It's a moot point, really, because Fields likely will be out of college and playing in the NFL by the time the NCAA institutes name, image and likeness (NIL) rules at the beginning of the 2021-22 academic year. Still, Fields serves as a model for what future famous college athletes can expect to make from endorsements, personal appearances, social media participation and businesses they develop. Lawrence, CEO and co-founder of Opendorse, a Nebraska company that helps athletes calculate their value, estimates that if NIL were operating today Fields could make at least $250,000 annually on social media posts alone, not counting compensation from autograph and memorabilia shows. Lawrence grabbed a calculator during an interview with The Dispatch and quickly determined Fields' market value.

"At Ohio State, which is one of the top five sports sponsorship markets in college athletics, there are high-dollar sponsors who support Ohio State every year," Lawrence said. "And 10 are spending a million or more a year. Those type of sponsors have discretionary income to invest in an annual campaign with someone like Justin." Fields could expect half of those 10 to hire him to promote their product or business by posting once a quarter via his Instagram and Twitter accounts, which have 391,000 and 131,000 followers. Do the math - $11,000 per sponsored Instagram post and $1,500 per Twitter post, according to Lawrence - and the money would collect without the QB breaking a sweat. - Columbus Dispatch

Jr/2021 QB *Justin Fields, Ohio State
News Source: Columbus Dispatch



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