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  Heartland BancCorp has struck marketing deals with two of Ohio State University's biggest stars under new rules that allow college athletes to profit from their names, Images and likenesses. Football defensive tackle Haskell Garrett and basketball forward E.J. Liddell will be promoting the Whitehall-based bank's campaign called "Relationships Matter: Bank on Community Banking" that touts the advantages of community banks.

They are the first athletes the bank has signed since athletes became allowed to do such deals this summer. "It's the Wild West right now. All kinds of folks are doing it for different reasons, different causes," said G. Scott McComb, the bank's chairman, president and CEO. The bank, already an Ohio State sponsor, plans to use Garrett and Liddell in social media, television and radio advertising, as well as personal appearances at high schools and community and business events, he said. Social media will begin immediately while it may take a couple of weeks before the two start appearing on other platforms, he said. Terms of the deals were not disclosed. - Columbus Dispatch


rSr/2022 DT Haskell GarrettOhio State
News Source: Columbus Dispatch



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